Whether expanding into uncharted markets or re-engineering your company to be AI-native, we are your high-velocity validation partner to turn ambitious Big Bets into real-world impact.
We help Boards and C-Suite executives kill pilot purgatory by validating not just the product, but the operating model and business transformation required to sustain it. No guesswork—just the data-backed playbooks and cultural blueprints you need to deliver impact at scale.
Master the Unknown. Skip the Risks.
New Markets. New Tech.
Same Unknowns.
Jerome Wouters
Founder & CEO
My Little Company Ltd
An Open Letter to Leaders
Navigating the Unknown
Delivering Big Bets in a Fluid World.
I founded My Little Company Ltd because traditional strategic planning is no longer fit for purpose in today’s highly uncertain world.
In highly dynamic environments—whether you’re exploring an AI frontier or entering a new market marred by geopolitical disruption—top-down strategic planning is too often a liability. The reason is simple: it produces a rigid roadmap based on a snapshot in time. As soon as the market shifts or the technology evolves, that 50-page deck becomes a document of how to fail.
We believe there is a better way to navigate the unknown.
Our philosophy is built on a single conviction: You don't find the path to scale through more planning; you find it through high-velocity validation.
The Antithesis of the Traditional Consultancy
My Little Company Ltd is a response to the "big consulting" model. We don’t sell static plans; we build self-adjusting, bottoms-up flywheels that deliver a credible path to ROI. We help you identify the opportunities worth betting on, then we act as your strike team to test, validate, and scale what actually works.
Our name is our promise: Our "Little Company" is the one that is fast enough to scout the terrain before your "Big Company" commits its resources. We strip away the noise and replace boardroom assumptions with clinical certainty.
The Tenets of the Truthfinder
Tenet 1: Profit from Clarity, Not Implementation. We have no vested interest in selling you multi-million dollar technology implementations. This gives us a license to be Truthfinders. We kill projects that look appealing on paper but are destined to be expensive failures.
Tenet 2: Stubborn on Vision, Fluid on Execution. We identify "stable" opportunities big enough to move the needle, then remain radically flexible in how we reach them. We don’t commit to a path; we commit to the result.
Tenet 3: Evidence Over Consensus. Consensus is often just shared delusion. We strip away the noise and bring the raw market data back to the Boardroom—giving you the evidence to either double down on a winner or pivot away from a disaster.
Tenet 4: Build to Think, Launch to Learn. You cannot think your way out of an execution problem. We build and launch in weeks, not quarters. High-velocity validation is the only way to navigate the unknowns of new markets and new technologies.
We find the path through the unknown so you can lead with confidence.
Master the Unknown. Skip the Risk.
Our Services
The Growth Frontier
Stop guessing where your next $100M will come from. We help you enter new geographical markets or customer segments by running real-world GTM "smoke tests."
The Unknowns:
Local demand, execution friction, and channel viability.
The Result:
A validated GTM playbook that proves the opportunity before you hire a local team.
The Portfolio Frontier
Get the evidence you need to move your big idea from "Maybe" to "Launch" with total confidence. Our rapid build-launch cycles help you to test what users wants and how they want to receive it in weeks, not months.
The Unknowns:
Product-market fit, feature desirability, and willingness to pay.
The Result:
Evidence-based roadmaps that kill weak ideas early and accelerate the winners.
The AI-Native Frontier
Adopting AI isn’t just a tech upgrade; it’s a structural evolution. We help you move beyond the hype by validating the use cases, capabilities and cultural attributes that will deliver a functional path to ROI.
The Unknowns:
Desirability, technical feasibility, cultural adoption, and true ROI.
The Result:
A blueprint for becoming an AI-native organisation, backed by functional prototypes and validated workflows.
Let’s Bring Your Vision To Life
Ready to explore what’s possible?
Contact us to schedule your consultation, and we’ll map out a journey that turns your Big Bets into a credible path to ROI.